Brand Story
AIWA brand has been developing products for consumers globally since 1951 in Japan. We are glad to announce that we are officially independent as of 2017 and will be fully committed to designing and manufacturing cost-effective and high-quality consumer electronics accompanied by a world-class customer service throughout the globe, focusing on key product ranges: Audio, Display, Small Domestic Appliances, White goods, Electronics Accessories. Aiwa company is rolling out its initiatives to set up a long-term plan whereby trusted & capable business partners are established worldwide. AIWA is back, and we will be stronger than ever.
AIWA is a Japanese electronics brand that was founded in 1951. The company started out as a small manufacturer of microphones and phonograph needles, but quickly expanded its product line to include radios, tape recorders, and other audio equipment. By the 1970s, AIWA had become one of the leading brands in the consumer electronics market, with a strong reputation for quality and innovation.
Throughout its history, AIWA has been known for introducing a number of technological breakthroughs that have revolutionized the audio industry. For example, in 1965, AIWA introduced the first transistorized portable radio, which was smaller and more reliable than previous models. In the 1980s, AIWA introduced the first stereo cassette recorder with Dolby noise reduction, which greatly improved the quality of audio recordings.
Over the years, AIWA has continued to innovate and expand its product line, with offerings that include audio systems, portable audio players, and other home entertainment products. In addition to its focus on audio quality, the brand has also prioritized user-friendly design and ease of use, with many of its products featuring intuitive controls and straightforward interfaces.
In the late 1990s, AIWA was acquired by Sony Corporation, which helped to further expand the brand’s reach and influence. Today, AIWA products are sold in markets around the world, and the brand continues to be recognized for its commitment to quality, innovation, and user satisfaction.
Timeline
The Iconic Logos
The images on the left illustrates the 3 Iconic AIWA Logos that currently exists within the industry. AIWA hereby officially states that all three logos represents the same AIWA brand, and one should not be distinguished as a separate identity.
1st Logo – International Standard
This is the deemed current international Logo standard, Most regions throughout the world bears this international AIWA Logo.
2ns Logo – Specific use (Chinese Domestic Market)
This logo was unveiled during the 12th China (GZ) International Audio-Visual Fair AIWA Audio line-up soft launch
3rd Logo – Low Market Prevalence
The iconic AIWA logo used extensively in the past. Low prevalence in the current consumer electronics landscape.
Audio Products
At AIWA, Music and Audio will always be our focus and niche. Aiwa brand is your best choice from wearables to portable speakers, from Turntables to huge performance party speakers. Our full audio range embodies the true essence of sound engineering and expert design. We make sure to deliver the true AIWA audio experience worldwide at any price range. The AIWA DNA & Philosophy is applied uniformly throughout the extensive product range at every part of the development chain.
Smart TV
Aiwa company, the experienced and professional TV supplier, prides itself on being uncompromising even while pledging ultimate value to the consumers. It is reflected strongly within its display range, and so do the smart TVs Aiwa company makes. With considerate service and high quality, the Smart TV from the Aiwa brand is popular with customers worldwide.
Life-style Range
Lifestyle appliances from the Aiwa brand aim to be affordable and reliable. Never skimping on necessary safety requirements, our value towards consumer honesty is brought out through a wide array of our lifestyle appliances. Aiwa company is always there to deliver the true Aiwa lifestyle experience worldwide at any price range. The corporate culture of Aiwa company is applied in its appliances at every part of the development chain.
Mobile Accessories
The mobile accessory is a range we are eagerly waiting to expand on. With the right partnerships and correct product development orientation, we are sure that the AIWA Philosophy can be unveiled through the category of mobile accessories too.
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